Inclusion and Diversity

Inclusion and diversity are fundamental to our work and play a crucial role in realizing our vision of “celebrating life every day, everywhere.” As part of the Spirit of Progress, we aim to foster a work environment that embraces diversity, where our people can express themselves openly.  By supporting this environment with leading policies, we strive to eliminate barriers and create a positive impact on our partners, suppliers, and communities. A corporate culture that celebrates diversity and values differences is the foundation stone of success.

Our Manifesto for Inclusion and Diversity

Inclusion and diversity are core values that drive sustainable success and foster a strong business environment. We believe that diverse perspectives enrich our employees, customers, and communities. With this understanding, we value the unique experiences and opinions of each team member and foster a culture that celebrates diversity.

We heed the expectations of our employees through focus group workshops and incorporate this feedback into our future action plans. Led by our Inclusion and Diversity Committee, we continue to shape our policies in alignment with these values.

Please click the link to access our Manifesto and learn more about our approach.

Our Manifesto 

Fairness and transparency are the key principles guiding all our processes. Each year, we assess our strengths and identify areas for development using the "Justice Map" we develop.

Fairness and transparency are the key principles guiding all our processes. Each year, we assess our strengths and identify areas for development using the "Justice Map" we develop.

In line with our inclusiveness approach, we ensure equal opportunities for all in our recruitment and promotion processes. We embrace a "zero tolerance" policy on discrimination and harassment and support women through our "Violence Against Women Policy and Handbook" developed for this purpose.

We run projects to boost women's participation in the workforce and ensure balanced representation in senior management. In addition, we highlight inclusiveness and refrain from discriminatory statements in our social media and job postings.

We continue to raise awareness with initiatives like the "Inclusion Glossary from A to Z", which emphasizes the importance of inclusion, and the "Local and Ethnic Cookbook", which showcases our cultural diversity.

Developing An Inclusive Culture

Our aim is to foster a work environment where everyone feels a sense of belonging, can improve themselves, and reach their full potential. We believe in the power of diversity and recognize that bringing together different genders, ethnicities, ages, abilities, sexual orientations, social backgrounds, education, and experiences benefits both our work and society.

Creating An Inclusive Society Through Advertising

As one of the world's leading advertisers, we are dedicated to playing our part within the industry in ensuring that everyone feels represented, from script to screen.

By investing in voices that are underrepresented in terms of diversity in the media, we are helping make mainstream media more inclusive. As a member of the United Nations Unstereotype Alliance, we fight harmful stereotypes in advertising and play an active role in the World Federation of Advertisers' Task Force on Diversity and Inclusion.

Promoting Diversity Within Our Supply Chain

In collaboration with our business partners and suppliers, we support inclusion and diversity throughout our entire value chain, creating opportunities to drive growth and innovation. By supporting diverse suppliers through collaboration, advocacy, and celebrating their successes, we aim to create a sustainable economic impact in the communities where we operate.

As part of our plan for the 'Spirit of Progress', we are committed to consistently measuring and increasing the proportion of diverse suppliers in our value chain every year.

Our Approach to Inclusive Communities

In the locations where we source, produce, and sell, we strive to ensure equal access to resources, skills, and employment opportunities. Our aim is to make a positive impact on these communities.

Building An Inclusive Service Industry

One way to promote sustainable growth and build a resilient supply chain is by ensuring equal access to resources, skills, and employment opportunities. Our Learning for Life (L4L) program provides skill development opportunities in the business and hospitality industries for individuals from underrepresented communities.

Please click here for Samandag Gastronomy Village, our first Learning for Life project in Türkiye