Our Story
Diageo was founded in 1997, but our brands have a much longer history, with some dating back to the 16th century.
It was built by the General Directorate of Monopolies and pioneering entrepreneurs such as John and Alexander Walker, Elizabeth Cumming, Charles Tanqueray and Arthur Guinness.
Our Journey Through Time
While paying tribute to our history, we are passionately committed to nurturing both established and emerging categories, building authentically crafted, globally relevant brands.
Brand development and growth require creativity, confidence, and determination.
