Our Brands 2

While creating exceptional products is a fundamental part of our business, our work goes beyond that. What matters most is keeping this culture alive through continuous innovation, experimentation, investment, strategy, and creativity. Whether global or local, each of our brands has its own story, and we stand by them through every stage to help shape these stories.

Taking Swift Action; Always Keeping Up With Trends

Being a global leader—and, more importantly, sustaining this leadership—is no coincidence. By foreseeing, becoming familiar with current and future trends, and acting accordingly, we foster a culture of continuous innovation across our brands, delivering the products and experiences consumers seek.

From the rise of the premiumization trend to the demand for practicality on the go and a focus on experience over luxury for luxury alone, consumer behavior is changing rapidly—very rapidly.

Built on our commitment to push the boundaries of how people socialize, the Breakthrough Innovation Team will inspire our innovators to think, act, and create differently. This team aims to test and learn new ideas, and mitigate associated risks, ensuring that future breakthrough innovations are central to the business, more resilient to potential threats, and more effective in driving our progress.

Creativity with Diligence

As a global leader in premium beverages, we offer more than 200 exceptional brands in our constantly growing and evolving portfolio. Although we are a holding company, and proud of it, we are also actively engaged in developing our brands.

We are as creative and proactive as we are custodians of our brands, combining data, insights, and innovation to craft brand stories that forge lasting connections with people worldwide.

Ensuring the Longevity of Our Brands

A long-lasting brand is more than just the sum of its constituents. Key factors that support sustainability include maintaining product quality, staying current with innovation, and preserving the brand's core values while adapting to consumer trends.

The investments we make in sustainability and social responsibility also strengthen our brand reputation and foster loyalty. In addition, by continuously adapting to market changes and consumer preferences, we ensure that our brands remain iconic and influential in an ever-more competitive global marketplace.