Alaşehir Yenilikhane

Alaşehir Yenilikhane

At Diageo Türkiye, we place innovation, quality and continuity at the very heart of our work. Inside our Alaşehir Distillery, we founded the Kraft Rakı Production Facility, where we craft Türkiye's first kraft rakıs — blending centuries of tradition with modern production techniques.

Alaşehir Yenilikhane

What is Yenilikhane?

Yenilikhane is Türkiye's first rakı research and innovation centre — created with the vision to evolve, renew and carry a 500-year-old tradition into the future. It is a place where heritage meets innovation, dedicated to ensuring that rakı continues to grow with every generation. Its name reflects its mission: to renew.

At the heart of Yenilikhane stand two special stills — Reyhan and Saadet. Each holds 500 litres, where carefully selected ingredients are patiently distilled with craftsmanship to create authentic kraft rakıs.

What is Kraft Production and

Kraft rakı?

Kraft production is defined by meticulous ingredient selection, longer processes, artisanal mastery and small-batch, limited releases. With Yenilikhane, rakı has stepped into this world of craft. Our two boutique stills are central to experimenting with and developing new products. So far, Reyhan and Saadet have given the kraft rakı world two special creations: Yeni Rakı Uzun Demleme and Yeni Rakı Giz. Innovation at Yenilikhane never slows down — new ideas, new flavours and new experiences are constantly being born here.

Alaşehir Yenilikhane
Alaşehir Yenilikhane

What is Yeni Yolculuk?

Yeni Yolculuk is a full-circle experience designed to enrich and inspire industry professionals. The journey begins at our distillery and includes a visit to Yenilikhane, where guests discover the Aroma Wheel, a key scientific tool for the future of rakı. It concludes in our vineyards, with a rakı table curated by chefs who bring together local flavours — a true celebration of taste, culture and craft.

Why Alaşehir?

Alaşehir has long been one of Anatolia's most important grape-growing regions — the cradle of vineyards in Western Türkiye. Manisa, where Alaşehir is located, hosts 34% of Türkiye's vineyards. Grapes are essential for rakı, a fact embedded in both legal definitions and geographical indications. Alaşehir is also close to the Denizli–Burdur region, where the finest anise — another defining ingredient of rakı — is cultivated. That is why we chose Alaşehir, already home to our main production site, as the base for our innovation hub Yenilikhane.

Alaşehir Yenilikhane
Alaşehir Yenilikhane

At Diageo Türkiye, we bring culture, art and creativity into everything we do — and Alaşehir Yenilikhane is no exception. Here, we proudly host AI Data Sculpture: ISS, Hubble, MRO 2020–2021 by world-renowned media artist and director Refik Anadol, a pioneer in the aesthetics of machine intelligence.

Anadol reminds us that machines, social networks and our environment are constantly recording data. His work, composed of millions of space data points, awakens this awareness. Rakı, in many ways, is similar: a social and emotional recorder, a vessel of cultural memory, and a reflection of shared emotions.